Welcome to the Sports and Events Tourism Exchange 2012 to be held at the ICC Durban in September this year
In 2011, the inaugural SETE exceeded all expectations! It saw the tourism, sport and event industries coming together to position South Africa as a major sports and events destination. 88 exhibitors participated, 1 462 visitors attended, 32 took part in the conference which was attended by 191 delegates and 25 international hosted buyers. The international hosted buyers represented the following countries; Australia, Canada, China, France, India, Ireland, Italy, Latvia, Russia, Switzerland, UK and USA.Outside of the international hosted buyers and speakers there was country participationfrom Botswana, DRC, Germany, Namibia, Netherlands and Zimbabwe.
The key outcomes of the 2011 event saw the establishment of a steering committee, driven by Sports and Recreation SA, South African Tourism, the South African Sports Confederation and Olympic Committee. The committee will explore the establishment of an events fund, establish criteria for the management of the fund and pave the way forward for an effective communication plan to all stakeholders. This is a critical move in ensuring that a coordinated strategic framework for the mega events and sports tourism industries is developed in line with industry expectations. Don’t miss the SETE Conference to find out more!
