With the past tourism focus having been on the Leisure and Business sectors, the introduction of the Sports and Events Tourism Exchange (SETE) Exhibition and Conference has played an integral part in promoting the new “sports” trend within the industry. After the success of SETE 2011, we believe that this event will become the annual Sports and Events Tourism gathering to attend in Africa.

Sports and Events Tourism Exchange provides a platform to:

- Pursue bidding and hosting of major international events
– Promote South Africa as a training destination for northern hemisphere athletes
  in their winter months
– Promote South Africa as a destination for social participants in sport, exploiting
  our golf courses, beaches, stadiums and hiking trails
- Increase Tourist volumes, spend and length of stay
– Promote transformation
– Promote local federations and associations
– Showcase South Africa’s experience and expertise in hosting and managing large
  international events
- Promote home-grown events
– Promote the provinces and what facilities and services they have to offer